Because your nightlife venue has been shut down for such an extended period of time, it can be daunting to think about reopening your doors. Gaining the trust of your customers, protecting the health and safety of your guests and staff, and following government rules and regulations are all at the forefront of your priorities. With the right technologies in place, though, you can account for each of these. We've narrowed it down to our top five solutions that will give you the confidence to reopen and adapt to a post-COVID world.
1. Digital Menus
In many instances, venues are required to provide their customers with either a disposable or digital menu. We suggest the latter, specifically in the form of QR codes. The concept is simple: your guests will use their mobile device to scan the QR code given to them. Instantly, their web browser will pop up, where they'll be able to view and download your digital menu(s). Not only does this method make it easier for your guests to access your offerings, but more importantly, it protects the safety and sanitation of their surroundings.
As Bar Business Magazine shares, bar owners can use platforms like BarPay to create a digital menu for free. Once your account is created, upload a PDF of your menu, and a QR code linked to that PDF will generate automatically. You can then use their formatted templates to create 4x6 windows displays or 5x7 table tents to share these fully-functioning contactless menus outside and throughout your nightclub or bar.
2. Capacity Management Platforms
Instead of relying on handheld counters to total up the number of guests who enter the building, opt for a digital solution to confirm you're staying within capacity guidelines. Our personal favorite is Density, a platform that manages foot traffic and occupancy by tracking when people move in and out of a room. With features designed specifically for nightclubs, bars, music venues, and event spaces, Density will alert you when a room is full and can even estimate how long the line will be for any guests that are waiting to get inside. You'll never have to worry about expensive fines or forced shutdowns by going this route.
3. Contactless Payment Systems
Due to COVID-19, no-cash policies are becoming the new norm to limit the exchange of germs during transactions. As an alternative, venues are using contactless payment systems to minimize touchpoints for their staff and guests. The market is full of platforms to choose from, but we're especially loving bbot's "smart ordering." The mobile ordering technology lets guests order food and drinks from their phone to their table without swiping a card, signing a receipt, or spending a moment waiting in line. They won't have to download an app or sign up for a new service, either. This simplifies the ordering process for servers, bartenders, and guests.
Other than promoting safety, opting for mobile payment increases transaction speed and improves the customer experience. It may even help lift sales, too. Researchers at the University of Illinois studied consumers in China – where mobile payment is more widespread than it is anywhere else in the world – and found that people who use mobile wallets actually make purchases at a rate 23% higher than those who pay with physical cash or card, and spend 2.4% more per transaction. Needless to say, it's a no-brainer to invest in this.
4. Far-UVC Lights
To combat the spread of coronavirus and overcome the fear many have of going out, some businesses, such as Magnolia Bakery, are installing new light technology that kills viruses and bacteria. Developed by Columbia University's Center of Radiological Research, these lamps emit continuous, low doses of a particular wavelength of ultraviolet light, known as far-UVC. Already, the research team's experiments have shown it effective in destroying two types of airbone seasonal coronaviruses, and unlike convential UV lighting, it will not harm skin, eyes, or other tissues. "It can be safely used in occupied public spaces, and it kills pathogens in the air before we can breathe them in," says David Brenner, professor of radiation biophysics and director of the center. "It has the potential to be a game-changer."
Available for both display lighting and full cleansing portal purposes, you can purchase them through Healthe by Lighting Science.
5. Reservation Management Software
When it comes to respecting occupancy limits, managing group sizes, keeping your guests at a safe social distance, and better following the regulations put in place, one solution stands apart from the request: encouraging or requiring bookings to be made in advance. Insert TablelistPro, the most effective VIP table reservation, ticketing, and venue management software on the market. Whether you offer tickets, tables, or guest lists, utilize our platform to sell and manage any type of entry ahead of time.
Beyond this, several of our other nightlife-specific features will positively impact your reopening, which we expanded upon in this post. Among them are:
- Fast Pass: At the door, walk-ups can use their mobile phone to scan the QR provided to them, after which they can complete their purchase with their digital wallet. This method is a way to prevent long lines from forming and limit the oftentimes dirty exchange of cash or credit cards. You'll be able to collect customer data on every walk-up, as well.
- Sales Tools: Instant booking widgets, promoter tracking links, and payment links will help you spread the word that you're back open, increase sales, and simplify the process for your guests to make a reservation.
- CRM and Reporting: Gain valuable insights into your customers' behavior that you can use to pinpoint what works (and what doesn't), allowing you to maximize ROI and secure repeat visits.
- Customer Chat: Communicate directly with your guests via text to confirm reservations, share pertinent information, and answer their questions. By replacing back-and-forth phone calls and lengthy email chains, you'll have stronger operational efficiency overall.
- Support: The relationships we foster with our venue partners make up the foundation of TablelistPro. Because of this, expect to always have a team of professionals behind you to answer questions, address issues, schedule training sessions, and serve your needs. After all, hospitality is the name of the game!
To further lend a hand to our industry, we are waiving all subscription fees – for both current clients and prospective ones – until your venue reopens. During this time, you will still have full access to your account and all of the features that come along with it. The benefits of TablelistPro don't end there, though. Come discover the rest for yourself by scheduling a demo or discovery call on our website.